Big-box-store Editions bait-and-switch

With the recent Target sale on Terraforming Mars: Ares Expedition, I was tempted to pick it up, but I found out that the components are different than the main hobby edition. I can’t tell that it’s marked as a “Target-exclusive” edition or packaged differently.

Same story with Downforce, though at least the packaging is different . They’ve done similarly with Sonar, Fireball Island, and others, but those have different titles making clear that they are different SKUs.

1) Are other big box stores selling alternate/cheapened/enhanced editions —Walmart, B&N, other?

2) Is this detrimental to consumers?

3) What happens when these hit the secondary market?